Your privacy is important to us at LensDirect and we want to be sure that you understand the terms and conditions relating to the way in which we collect information and the use of that information. This Privacy Policy tells you what information we collect, what we do with it and your rights to view, correct or change it.
As part of our operations at LensDirect we may gather certain types of information about our users:
- Personally identifiable information. This is provided by you when you register for services that we may offer. Examples of these services include purchasing product or signing up to our newsletter. Providing this information will always be optional for you. However, some services may not be available to you if you choose not to provide it.
- Aggregated Data. This information is generated by our systems as they track traffic through our site. This information does not identify you personally and is not linked to the personally identifiable information that you may have provided.
We have collected this information in order to provide the best possible service to you while you are visiting our site. To this end we may use the information that you provide for the following purposes:
- To verify your identity if you need help with a forgotten password or you are having login problems.
- To process any transactions that you might make on our site.
- To help provide any other services that you have requested.
- To offer the most relevant information suitable to your and your interests.
- For any marketing, promotional, publicity, direct marketing or market research that we might undertake.
- For any other purposes for which you have given permission.
Security
When we collect personal information reasonable steps are taken to keep that information secure and to protect that information from misuse or loss and from unauthorised access, modification or disclosure. Please note however that total security of data transmission over the internet cannot be guaranteed as being completely secure. Hence, we cannot guarantee and we do not warrant the security of information transmitted to us over the internet and you acknowledge that you do so at your own risk.
Policy changes
LensDirect reserves the right to change this policy at any time.
Your right to access your information
The Privacy Act of 1993 gives you the right to access and correct this information. To find out more about how to do this, please contact us.